In 2004, the Critical Publics Group - which Alexandros co-founded - consisted of Critical Publics Athens, Notsquare, Altervision, Critical Publics London and RISC Hellas merged with PRC Group – The Management house. Currently Alexandros is PRC Group’s shareholder and executive director designate while he is heading its Communications business unit.

Before the foundation of the Critical Publics Group in 2000, Alexandros Kouris had 13 years of professional experience in Greek and international group of companies, TBWA, BBDO and JWT. His duties involved strategic planning, research and analysis, management of international accounts, management of advertising companies.

He has been involved in major branding, advertising and strategic communication projects for companies and organizations in Europe and Middle East and in the sectors of FMCG’s financial services, telecommunications, politics, international initiatives and tourism. Since October 2006 he co directs the consortium of companies PRC Group, THR, MRB Hellas which after an international tender took over the project of planning the new marketing and branding strategy of the Greek Tourism. During 2005 he was one of the main contributors of the landmark initiative “Kerasma” which promotes Greek gastronomy internationally. In 1997 Alexandros was among the main initiators of the attempt to revive the ancient institution of Olympic Truce and co creator of the institutional identity of the International Centre of Olympic Truce.
Alexandros is a graduate of the Business Administration department of the American College of Greece (Deere College) and holds certificates from UK’s Chartered Institute of Marketing and attended professional training at INSEAD. In 1995 at the age of 29, he was the youngest member of the Association of Chief Executive Officers (EASE).