edg designlab’s mission is to contribute to its clients’ success through design by supporting their efforts to achieve increased competitiveness and take advantage of new opportunities for growth. edg designlab places the human individual - not the object - at the focal point of design. Through design, we aim to create objects that provide users with the optimal combination of functional and emotional value. The edg designlab philosophy can be distilled into the following points:

1. Design is fundamentally intertwined with branding. Investing in design is an investment in the product per se: both in its value (functional and emotional) offered on a daily basis, as well as the meaning and role that it claims in the life and perception of the user. Design on its own constitutes an identity that may be transformed into brand equity much more easily than other forms of investment (e.g. advertising), in that it has a duration and potential for further expansion into other products and markets.

2. The meaning, role and functionality of a product, object, space or system inspires and directs aesthetics. Successful design is primarily a new differentiated proposal-solution which takes under consideration all restricting factors. In this mode each object acquires its own unique design form and differentiates itself from the competition.

Design is not the exclusive privilege of expensive products. Every product, regardless of price, should be designed. edg designlab admires and is inspired by designed products, objects, spaces, and systems that:

• satisfy human needs in a way that is innovative and superior to other available options. These products make daily life easier, simpler, and more beautiful, increase free time, and reduce difficulties
• remain unsurpassed for many years
• represent value for money
• have significance for their users and invoke rich and positive emotions, becoming part of their lives, inspiring them and making them proud and content
• are not merely environmentally-friendly but actually benefit the environment and provide a high level of safety
  

3. Design has a beginning but not an end, and mirrors the daily challenges that we face. The moment a new product enters the market, the creator of a product should start looking at ways to make his/her product even better.

4. Design is not an art form; however, it is undoubtedly a bright element of human civilization.

5. Design may improve a product, an object, a space, or a system at all levels of human perception, both conscious and subconscious. The object or space usage experience is equally important to its quality, with practicality, functionality, ergonomics, sustainability and safety as significant as aesthetics, psychological elevation and well-being, emotional revitalisation and positive mood. Design should take into equal consideration spiritual and bodily needs. Life quality improvement of the individual partaking in an experience should be treated with the same level of respect in all aspects of human existence and essence.